They can pay attention to the people who care and measure things that matter instead of chasing the short term. They can hire people who are predisposed to care. But what these folks can do is create a culture that cares. That’s because the individual farmer cares about every single stalk and frond, and the person with a lot of land is more focused on what they think of as the big picture.īut it’s pretty clear that if you add up enough small things, you get to the big one.Ĭaring at scale can’t be done by the CEO or a VP. Small family farms have significantly higher yields than neighboring farms that are much bigger. Verizon and AT&T, on the other hand, don’t even know that you and I exist. Small organizations pay attention and care very much about each and every customer. I still remember losing a client in 1987. Did anyone at the company notice? Did anyone care? It was easily millions of dollars worth of transactions over that period. No wonder we’re exhausted after a day online.Īfter 25 years, I stopped using a certain credit card for business. Somehow, we survived as a culture for centuries without exposing ourselves to thousands of profit-driven manipulations dumped on our living room carpet all day, every day.
When you put it that way, who doesn’t want a button like that? It would automatically block fist fights, trolling, urgent but unimportant breaking news, insights about the royal family, discussions of whatever happened to a star from thirty years ago, aliens, UFOs, MLMs, the latest pump-and-dump schemes, things that are true but irrelevant, things that are relevant but didn’t actually happen and stories designed to demean, degrade or intentionally inflict distress with little recourse available. A big button on my browser that says “shields up.” And just imagine if it was set to on by default.
And now, the algorithms are pushing spineless profit-seekers to bombard us with junk, junk that shows up on the home page of search engines, in our social media feeds and in our email.Īdblockers are one of the most popular innovations of the last few years. They had a few filing cabinets of stock photos, and they invented stories featuring UFOs, aliens, “scientists” (in quotation marks) and various other diversions for folks trapped in the checkout supermarket line.Īnd now, of course, we are all trapped in that line. They were just four people in a small office in Florida. While their periodical was weekly, it certainly wasn’t news. Years and years ago, I helped the Weekly World News make a book. It’s hard to say, “I know I’m making up a human-centric story to explain systemic phenomena, but it’s a shortcut I use… do you think the shortcut is helpful here?” Sooner or later, we end up with conspiracies, misunderstandings about public health and opportunities missed in the financial markets.Įmergent behaviors (like the economy and computers and the natural world) aren’t conscious. When we start making up stories about the narrative intent of complex systems. The problems arise when the hack stops working. We rarely do this with elevators or door handles, but once a device gets much more complicated than that, we start to imagine the ghost inside the machine.
GODIN PETIT GLASS CODE
We know exactly what the code base is, and yet within minutes, most normal humans are happily chatting away, bringing the very emotions to the computer that we’d bring to another person. Pareidolia is proof that the mistake is almost universal.Īnd now, AI chat is putting the common sense of this to the test. And that cloud doesn’t really have an angry face in it, a bug we see so often that we even gave it a name. The truth, of course, is that your cat doesn’t have a voice in her head.
It’s a great place to find the origins of bad decisions and superstitions. It worked so well, we began applying it to dogs, to lizards and even to the weather. It’s a powerful shorthand that allows us to use limited brain processing power to interact in complicated cultural situations.
It turns out that we can more safely navigate the world by imagining that other people have a little voice in their heads just as we have one in ours.īy projecting the narrative voice to others, we avoided fights that could be fatal. Thousands of generations ago, we evolved our way into a magnificent hack. “It thinks you asked for something else.” “The computer wants you to click this button.”
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